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Table of Content
eCommerce 101 - What is eCommerce?
Electronic commerce (also referred to as EC, e-commerce or ecommerce) consists primarily
of the distributing, buying, selling, marketing, and servicing of products or services
over electronic systems such as the Internet and other computer networks. The information
technology industry might see it as an electronic business application aimed at
commercial transactions. It can involve electronic funds transfer, supply chain
management, e-marketing, online marketing, online transaction processing, electronic
data interchange (EDI), automated inventory management systems, and automated data
collection systems. It typically uses electronic communications technology such
as the Internet, extranets, e-mail, e-books, databases, catalogues and mobile phones.
According to Forrester Research (as cited in Kessler, 2003), electronic commerce
generated sales worth US $12.2 billion in 2003.
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