 |
Table of Content
Acceptance
Consumers have accepted the e-commerce business model less
readily than its proponents originally expected. Even in product categories suitable
for e-commerce, electronic shopping has developed only slowly. Several reasons might
account for the slow uptake, including:
Concerns about security. Many people will not use credit cards
over the Internet due to concerns about theft and credit card fraud.
Lack of instant gratification with most e-purchases (non-digital
purchases). Much of a consumer's reward for purchasing a product lies in the instant
gratification of using and displaying that product. This reward does not exist when
one's purchase does not arrive for days or weeks.
The problem of access to web commerce, particularly for poor
households and for developing countries. Low penetration rates of Internet access
in some sectors greatly reduces the potential for e-commerce.
The social aspect of shopping. Some people enjoy talking to
sales staff, to other shoppers, or to their cohorts: this social reward side of
retail therapy does not exist to the same extent in online shopping.
Poorly designed, bug-infested eCommerce web sites that frustrate
online shoppers and drive them away.
Inconsistent return policies among e-tailers or difficulties
in exchange/return.
|
|