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Table of Content
Rich Media advertising
The display advertising portion of online advertising is increasingly dominated by rich media, generally using Macromedia Flash. Rich media advertising techniques make overt use of color, imagery, page layout, and other elements in order to attract the reader's attention. Some users might consider these ads as intrusive or obnoxious, because they can distract from the desired content of a webpage. Some examples of common rich media formats and the terms of art used within the industry to describe them:
Banner ad: A advertising graphic image or animation displayed on a website, in an application (such as Eudora), or in an HTML email. Banner ads come in numerous standard sizes defined by the IAB, but originally (in the mid to late 1990's) were only rectangular GIF images 468 pixels wide by 60 pixels high. Currently media types and sizes have since become much more varied.
Interstitial ad: The display of a page of ads before the requested content.
Expanding ad: An ad which changes size and which may alter the contents of the webpage.
Polite ad: A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed
Wallpaper ad: An ad which changes the background of the page being viewed.
Trick banner: A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.
Pop-Up: An new window which opens in front of the current one, displaying an advertisment, web page, or entire website.
Pop-Under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.
Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed.
Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps.
Mobile ad: an SMS text or multi-media message sent to a cell phone.
In addition, ads containing streaming video or streaming audio are becoming very popular with advertisers.
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